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THE ARUALISM

A philosophy that has always been there.Through it, we connect with people who see life as we do, as an opportunity to enjoy every moment, to take care ourselves, to share. People who know what they want, who feel part of a community and who value respect for more traditional values, but also for innovation, always looking to the future.

Arualism is commitment and loyalty:

Be arualistic.
#join the arualism.

CRUELTY FREE
CRUELTY FREE

We do not test with animals – our clinical trials and efficacy tests comply with European regulations that decisively prohibits animal  testing. We also go further, and we make sure either that our raw materials are not tested on animals. We import raw materials from countries that comply with and follow these parameters.

ECO FRIENDLY
ECO FRIENDLY

Our products and manufacturing methods are designed to be the most respectful with environment.

NATURAL INGREDIENTS
NATURAL INGREDIENTS

We opt for high quality natural active ingredients in our cosmetics to care, repair and treat both hair and skin.

SUSTAINABLE COSMETICS
SUSTAINABLE COSMETICS

Recyclable packaging – the packaging of our products is 100% recyclable. This means that our customers can contribute to the improvement of waste management.

NEWS

20 November 2024

Your Facial Routine: Always with Hyaluronic Acid

Hyaluronic acid is the star ingredient in Arual’s facial products, and for good reason: its role in skin health and beauty is indispensable. Not only is it present in most of their formulas, but some creams even include it in its pure form and in high concentrations, something rare in the market. This natural compound […]

sin sulfatos

12 June 2024

Sulfate-Free

Sulfate-free shampoos are essential allies for extending the benefits of a keratin treatment and overall hair care. These shampoos are gentle and do not strip away keratin, helping to keep hair soft and frizz-free for a longer time after treatment. In addition to their post-keratin effectiveness, sulfate-free shampoos are less damaging to hair in general. […]

tinte

16 January 2024

Go Brunette

Brunette hair has become the most popular hair color of 2022, endorsed by experts and the fashion world. From chocolate and mocha tones to lighter versions with hazelnut or caramel highlights, brown is everywhere. This trend towards darker and shinier shades seems to have emerged from the need for change during the pandemic, leading many […]