Go Brunette

16 January 2024


Brunette hair has become the most popular hair color of 2022, endorsed by experts and the fashion world. From chocolate and mocha tones to lighter versions with hazelnut or caramel highlights, brown is everywhere. This trend towards darker and shinier shades seems to have emerged from the need for change during the pandemic, leading many women to embrace their natural hair color.

Mocha brown is the star of the season, an intense shade with warm, chocolatey undertones that beautifully reflects light. However, it requires regular maintenance. To complement this tone, you may need to adjust your makeup palette by incorporating bronzer and terracotta shades.

Celebrities like Hailey Bieber, Nicola Peltz, and Jessica Alba have already embraced the mocha brunette trend. So, if you’re looking for a change in your hair, brown is the perfect choice for this season!